E-commerce course from an agency president

Arzu Simge Sürmeli, President of Turing Agency, joined our E-Commerce course as a guest speaker and shared her professional experience in agency management, digital marketing, brand communication, and e-commerce with our students. During the session, the impact of digitalization on businesses’ marketing and communication strategies was discussed, along with the methods brands use to reach their target audiences through digital channels. Bridging theoretical knowledge with industry practices, the event provided students with an opportunity to explore current trends in digital marketing and e-commerce while gaining valuable insights into professional business processes.