Social media management through real case analyses

Sıla Aktaş, Social Media Manager at RE/MAX, was a guest speaker in the RTV 234 Social Media course, where she shared current developments in digital marketing along with her professional experience with our students. Within the scope of the session, a wide range of topics were covered, from the fundamental dynamics of digital marketing to social media strategies, content creation, and target audience analysis. Aktaş presented concrete examples of how digital communication is structured, particularly in the real estate sector, demonstrating how theoretical knowledge is applied in practice. Through real campaign cases, she emphasized that successful social media management goes beyond simply sharing content; it requires effective data analysis, precise targeting, and a strong understanding of platform dynamics.

Students had the opportunity to gain insight into real-world practices while also learning about career opportunities in the field of digital marketing. In the final part of the session, a Q&A segment allowed students to directly engage with a sector professional and ask their questions. This interactive component not only increased student participation but also enhanced the overall learning experience. Such events, which bring together academia and industry, once again highlighted their significant contribution to students’ professional development.