RTV 240 | Course Introduction and Application Information - Department of Foreign Trade (Turkish)

Course Name

Corporate Communication

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
RTV 240	Fall/Spring	2	0	2	4

Prerequisites	None
Course Language	Turkish
Course Type	Elective
Course Level	Short Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Group Work Case Study
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Dr. Kenan DEMİREL
Assistant(s)	-

Course Objectives	It is intended to provide information about basic concepts of corporate communication and firms’ communication activities with their stakeholders such as employees, customers, shareholders, media.
Learning Outcomes	The students who succeeded in this course; To be able to explain corporate communication concept. To be able to define basic concepts of corporate communication. To be able to identify tools used in corporate communication. To be able to understand ethical priciples of corporate communication. To be able to give examples of corporate communication practices of firms.
Course Description	Basic concepts of corporate communication, corporate communication activities performed for different purposes and for different stakeholders and basic principles to be considered in these activities are discussed.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course Introduction to Communication (concept, relationship and types)	Nafize Güngör, “İletişime Giriş”, Chapter 1 – İletişimin Anlamı, Kaynağı ve İşleyişi. 3rd edition, (Ankara, 2015), 19-138.
2	Corporate Communication (concept, historical process and corporate structure), Strategic Corporate Communication (corporate values)	Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 13-25.
3	Stakeholder Management (stakeholder analysis, organisational audit)	Bilçin Tak, “İşletmelerin Sosyal Sorumlulukları ve Paydaş Grupları ile İlişkilerinin Yönetimi”, 1st edition, (İstanbul, 2010), 9-22.
4	Functions of Corporate Communication (media relations, investor relations, government relations, employee relations)	Elif Başak Sarıoğlu, “Y’leri Anla, Değiştirme - Kurumsal Hayatta Milenyum Kuşağı ve İletişim”, 1st edition, (İstanbul, 2018), 11-89.
5	Corporate Culture (corporate identity, corporate citizenship, corporate ethics)	Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 544-563. Rob Goffee ve Gareth Jones, “Kurum Kültürü”, 1st edition, (Ankara, 2002), 13-169.
6	Corporate Image and Reputation (corporate brand management, corporate marketing, corporate advertising, public relations and sponsorship)	Filiz Balta Peltekoğlu, “Halkla İlişkiler Nedir?”, 5th edition, (İstanbul, 2007), 360-439. Gıyasettin Tayfur, “Reklamcılık”, 3rd edition, (Ankara, 2008), 205-218.
7	Midterm Exam
8	Corporate Social Media (web 1.0, web 2.0, web 3.0 and interactive marketing)	Murat Kahraman, “Sosyal Medya 101 2.0”, Chapter 2 – Kurumsal Sosyal Medya Kullanımı, 3rd edition, (İstanbul, 2014), 51-80. Aybike Pelenk Özel ve Nuray Yılmaz Sert, “Dijital Halkla İlişkiler Kavram ve Araçları”, (İstanbul, 2015), 53-77.
9	Internal and External Corporate Communication (marketing communication, financial communication and organisational communication)	Kenneth E. Clow ve Donald Baack, “Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi”, tn. R. Gülay Öztürk, 7th edition, (Ankara, 2016), 2-24.
10	Corporate Communication Tools	A. Rıdvan Bülbül, “Halkla İlişkiler”, Chapter 16 – Yazılı, Basılı ve Kitlesel Araçlar, 2nd edition, (İstanbul, 2004), 191-206. Alaeddin Asna, “Kuramda ve Uygulamada Halkla İlişkiler”, (İstanbul, 2006)
11	Corporate Social Responsibility (corporate sustainability)	Banu Karsak, “Kurumsal İletişim”, Chapter 1 – Kurumsal İletişim Kavramına Genel Bir Bakış. 1st edition, (İstanbul, 2016), 42-45.
12	Crisis Management (corporate crisis management and message strategy)	Salim Kadıbeşegül, “Kriz Geliyorum Der! – Kriz İletişimi ve Yönetimi”, 3rd edition, (İstanbul, 2008), 55-135. İrfan Erdoğan, “Halkla İlişkiler”, Chapter 10 – Kriz İletişimi ve Yönetimi, 2nd edition, (Ankara, 2008), 257-272.
13	Presentation Week for Students’ Projects	Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report
14	Presentation Week for Students’ Projects	Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report
15	Presentation Week for Students’ Projects	Students will be given projects to work on a comprehensive research. The results will be presented in class and submitted as a report
16	Final Exam

Course Notes/Textbooks

Banu Karsak, “Kurumsal İletişim”, 1. Baskı, Beta Yayımcılık, (İstanbul, 2016).

Suggested Readings/Materials

Alan T. Belasen, “The Theory and Practice of Corporate Communication – A Competing Values Perspective”.

Goodman, Michael B. & Peter Hirsch, Corporate Communication: Strategic Adaptation for Global Practice. NY: Peter Lang Publishers, 2010.

Goodman, Michael B. Work with Anyone Anywhere: A Guide to Global Business. San Francisco: Professional Publications, 2006.

Semester Activities	Number	Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury	1	30
Project
Seminar / Workshop
Oral Exams
Midterm	1	30
Final Exam	1	40
Total

Weighting of Semester Activities on the Final Grade	2	60
Weighting of End-of-Semester Activities on the Final Grade	1	40
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16		0
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury	1	16	16
Project			0
Seminar / Workshop			0
Oral Exam			0
Midterms	1	16	16
Final Exam	1	24	24
		Total	116

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to track current developments in the field of international trade and analyze its impacts.	-	-	-	-	-
2	To be able to possess knowledge of state aids, incentives, and grant programs related to foreign trade.	X	-	-	-	-
3	To be able to utilize online and software-based programs to obtain and report statistical data related to international trade.	-	-	-	-	-
4	To be able to have knowledge about national and international legal rules and regulations used in foreign trade.	-	-	-	-	-
5	To be able to apply branding, digital marketing, and promotional activities in the fields of international trade.	-	-	X	-	-
6	To be able to analyze risks arising from economic, political, legal, and social environmental conditions in foreign trade.	-	-	-	-	-
7	To be able to plan and implement decision-making processes in logistics and supply chain management.	-	-	-	-	-
8	To be able to have knowledge about the current status and updates of national and international customs procedures and taxation processes.	-	-	-	-	-
9	To be able to possess written, verbal, and non-verbal communication skills and determine strategies suitable for cultural differences.	-	-	-	-	-
10	To be able to effectively use at least one foreign language to gather information and communicate in the field of foreign trade ("Common European Framework of Reference for Languages," A2 level).	-	-	-	-	-
11	To be able to acquire basic knowledge in economics, finance, and accounting, be familiar with banking and exchange regulations, and follow developments in these areas from a foreign trade perspective.	-	-	-	-	-
12	To be able to assess knowledge in societal contribution topics such as environmental sustainability and economic development, and make decisions based on the principles of professional ethics, accountability, and responsibility.	-	-	-	-	-
13	To be able to possess interdisciplinary working skills and apply these skills in professional life.	-	-	-	-	-