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      MISL 102 | Course Introduction and Application Information

      Course Name
      Business Administration II
      Code
      Semester
      Theory
      (hour/week)
      Application/Lab
      (hour/week)
      Local Credits
      ECTS
      MISL 102
      Fall/Spring
      3
      0
      3
      5

      Prerequisites
      None
      Course Language
      Turkish
      Course Type
      Elective
      Course Level
      Short Cycle
      Mode of Delivery face to face
      Teaching Methods and Techniques of the Course Discussion
      Group Work
      Case Study
      Lecture / Presentation
      National Occupation Classification -
      Course Coordinator -
      Course Lecturer(s)
      • Öğr. Gör. Şebnem KARAKAŞ
      Assistant(s) -
      Course Objectives This course aims to provide students with a general view on the currents issues in business functions (production, marketing, management and finance).
      Learning Outcomes

      The students who succeeded in this course;

      • will be able to use the most up-to-date terminology about business
      • will be able to define current issues in business
      • will be able to have social responsibility in terms of businesses
      • will be able to evaluate such topics as changing business functions
      • will be able to plan business processes and effectively implement these plans.
      Course Description Business Administration II is a basic course that gives students the changing concepts of businesses, their functions in the developing world and the world economy. It is the continuation of Business Administration I and aims to teach the students the current changes in business functions.
      Related Sustainable Development Goals

       



      Course Category

      Core Courses
      Major Area Courses
      X
      Supportive Courses
      Media and Management Skills Courses
      Transferable Skill Courses

       

      WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

      Week Subjects Related Preparation
      1 Informing about the operation of the course, reminding the basic business concepts Informing about the operation of the course, reminding the basic business concepts
      2 Current issues in business and management from past to present Tamer Koçel, “İşletme Yöneticiliği”, 12. Baskı,2010, s. 209-458.
      3 Current issues in businesses: the concept of "consumerism" and the new consumer -Yolaç, G. (2011). Consumerism. Öneri Dergisi, 9(35), 159-162. https://dergipark.org.tr/tr/download/article-file/165767 -Altuntuğ, N. (2010). Geleneksel Tüketim Olgusunun Kirilma Noktasi: Yeni Bir Tüketim Paradigmasina Ve Tüketici Kimliğine Doğru . Organizasyon ve Yönetim Bilimleri Dergisi, 2(2), 111-118. https://dergipark.org.tr/en/pub/oybd/issue/16336/171034
      4 Current issues in marketing: consumer culture theory -Albayrak, T. & Aksoy, Ş. (2008). Tüketici Davranişinda Temel Yaklaşimlar. Pazarlama Araştırmaları Dergisi, 2(3), 1-19 -Eric J. Arnould, Craig J. Thompson (2005). Consumer Culture Theory (CCT): Twenty Years of Research, Journal of Consumer Research, 31(4), 868-882. https://doi.org/10.1086/426626.
      5 Human resource management in modern business Hüseyin Özgen ve Azmi Yalçın “İnsan Kaynakları Yönetimi Stratejik Bir Yaklaşım” Nobel Yayınevi.
      6 Ecological and sustainable approaches in business Yavuz, V. A. (2014). Sürdürülebilirlik Kavramı Ve İşletmeler Açısından Sürdürülebilir Üretim Stratejileri/Concept of Sustainability and Sustainable Production Strategies for Business Practices. Mustafa Kemal Üniversitesi SBE Dergisi, 7(14), 63-86. https://dergipark.org.tr/en/pub/mkusbed/issue/19556/208640
      7 Diversity Management -Sürgevil, O. (2008). Farkllılık Kavramına Ve Farklılıkların Yönetimine Temel Oluşturan Sosyo-psikolojik Kuramlar Ve Yaklaşımlar. Balıkesir Üniversitesi SBE Dergisi, 11(20), 111-124 https://dergipark.org.tr/en/pub/baunsobed/issue/50241/648155 -Keil, M., Amershi, B., Holmes, S., Jablonski, H., Lüthi, E., Matoba, K., & Von Unruh, K. (2007). Farklılıkların yönetimi için eğitim elkitabı. Uluslararası Farklılıkların Yönetimi Derneği.
      8 Midterm
      9 Digitization and Digital Media in Business Klein, M. (2020). İşletmelerde Dijital Dönüşüm Ve Etmenleri. Journal Of Business in The Digital Age, 3(1), 24-35. DOI: 10.46238/jobda.729499
      10 Social Media and Creativity in social media Erdem, B. Sosyal Medya Pazarlamasi. Pazarlamada Güncel Yaklaşımlar, Eğitim yayınevi.
      11 Presentations
      12 Presentations
      13 Presentations
      14 Presentations
      15 Presentations -
      16 Final

       

      Course Notes/Textbooks

      Ders Kitabı Mucuk, İ. (2018). Modern İşletmecilik. Türkmen Kitabevi. ISBN: 9786054749300.

      Tamer Koçel, “İşletme Yöneticiliği”, 12. Baskı,2010, s. 209-458. ISBN: 9786052425817.

      Çetin, C. & Arslan M. L. (2017). Temel İşletmecilik. Beta Yayıncılık. ISBN: 9786052424575.

      Suggested Readings/Materials

      Aksoy, S. (2017). Değişen teknolojiler ve endüstri 4.0: Endüstri 4.0’ı anlamaya dair bir giriş. SAV Katkı, 4, 34–44. 

      Avunduk, H. & Aşan, H. (2018). Blok zinciri teknolojisi ve işletme uygulamaları: Genel bir değerlendirme. Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(1), 369–384.

      Aydın, I. (2017). Yönetimde kuşak farklılıkları, birlikte çalışma ve kuşakların yönetimi. Ankara Üniversitesi Eğitim Bilimleri Dergisi, 221, 69–94.

      Betil, İ. (2007). Ekonomik ve sosyal alanda girişimcilik. Girişimcilik ve Kalkınma Dergisi, 2(2), 21–24.

      Bulut, E. & Akçacı, T. (2017). Endüstri 4.0 ve inovasyon göstergeleri kapsamında Türkiye analizi. ASSAM Uluslararası Hakemli Dergi, 7, 50–72.

      Çetindamar, D., Tutal, E., Titiz, S. & Taluk, Ş. (2010). Sosyal dönüşümün ajansları: Sosyal girişimciler. Uluslararası Sosyal Girişimciler Konferansı.

      Demirtaş, B. & Argan, M. (2015). Büyük veri ve pazarlamadaki dönüşüm: Kuramsal bir yaklaşım. Pazarlama ve Pazarlama Araştırmaları Dergisi, 15, 1–21.

      Fırat, O. Z. & Fırat, S. Ü. (2017). Endüstri 4.0 yolculuğunda trendler ve robotlar. Istanbul University Journal of the School of Business, 46(2), 211–223.

      Gökalp, M. O., Kayabay, K., Çoban, S., Yandık, Y. B. & Eren, P. E. (2018). Büyük veri çağında işletmelerde veri bilimi. 5th International Management Information Systems Conference, 94–97. 

      Kacar, A. İ. & Yakın, V. (2018). Paylaşım ekonomisi ve değer yaratmak: Kanvas iş modeli örneği. Üçüncü Sektör Sosyal Ekonomi, 53(3), 724–739.

      Kaplan, B. (2013). C kuşağı tüketici davranışları ve C kuşağına yönelik pazarlama stratejileri. 18. Ulusal Pazarlama Kongresi Bildiri Kitabı.

      Kiracı, H. & Kayabaşı, A. (2017). Yeni nesil bir ekonomik sistemin ülkemizdeki potansiyeli: Paylaşım ekonomisindeki iş modeli örneklerinin irdelenmesi. Uluslararası Afro-Avrasya Araştırmaları Dergisi, 4(2), 75–90.

      Köroğlu, Y. (2017). Yapay zekanın teorik ve pratik sınırları. 6. Evrim, Bilim, ve Eğitim Sempozyumu.

      Kuşat, N. (2012). Sürdürülebilir işletmeler için kurumsal sürdürülebilirlik ve içsel unsurlar. AKÜ İİBF Dergisi, 12(2), 227–242.

      Küçükkurt, A. (2018). Helal olsun!.. Para, 51, 10–18.

      Sarıkaya, M. & Kara, Z. (2007). Sürdürülebilir kalkınmada işletmenin rolü: Kurumsal vatandaşlık. Yönetim ve Ekonomi, 14(2), 221–233.

      Torlak, Ö. (2012). İslam ülkeleri arasında helal ürün pazarlama potansiyeli, problemleri ve çözüm önerileri. Tüketici ve Tüketim Araştırmaları, 4(2), 1–9. 

      Turan, Z. (2018). Kripto paralar, bitcoin, blockchain, petro gold, dijital para ve kullanım alanları. Academic Review of Economics and Administrative Sciences, 11(3), 1–5. 

      Ünay, S. & Dilek, Ş. (2018). Yeni korumacılık ve ticaret savaşları. Analiz, 228, 7–25. 

      Yılmaz, M. & Divani, E. (2018). Ticaret savaşları, ekonomik milliyetçilik, yeni merkantilizm ve Dünya Ticaret Örgütünün işlevsizliği. İKÇÜ İİBF Dergisi, 1(1), 10–24.

       

      EVALUATION SYSTEM

      Semester Activities Number Weigthing
      Participation
      1
      10
      Laboratory / Application
      Field Work
      Quizzes / Studio Critiques
      1
      20
      Portfolio
      Homework / Assignments
      Presentation / Jury
      Project
      Seminar / Workshop
      Oral Exams
      Midterm
      1
      30
      Final Exam
      1
      40
      Total

      Weighting of Semester Activities on the Final Grade
      3
      60
      Weighting of End-of-Semester Activities on the Final Grade
      1
      40
      Total

      ECTS / WORKLOAD TABLE

      Semester Activities Number Duration (Hours) Workload
      Theoretical Course Hours
      (Including exam week: 16 x total hours)
      16
      3
      48
      Laboratory / Application Hours
      (Including exam week: '.16.' x total hours)
      16
      0
      Study Hours Out of Class
      14
      2
      28
      Field Work
      0
      Quizzes / Studio Critiques
      1
      10
      10
      Portfolio
      0
      Homework / Assignments
      0
      Presentation / Jury
      0
      Project
      0
      Seminar / Workshop
      0
      Oral Exam
      0
      Midterms
      1
      24
      24
      Final Exam
      1
      38
      38
          Total
      148

       

      COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

      #
      Program Competencies/Outcomes
      * Contribution Level
      1
      2
      3
      4
      5
      1

      To be able to track current developments in the field of international trade and analyze its impacts.

      -
      -
      -
      -
      -
      2

      To be able to possess knowledge of state aids, incentives, and grant programs related to foreign trade.

      -
      -
      -
      -
      -
      3

      To be able to utilize online and software-based programs to obtain and report statistical data related to international trade.

      -
      -
      -
      -
      -
      4

      To be able to have knowledge about national and international legal rules and regulations used in foreign trade.

      -
      X
      -
      -
      -
      5

      To be able to apply branding, digital marketing, and promotional activities in the fields of international trade.

      -
      -
      -
      -
      -
      6

      To be able to analyze risks arising from economic, political, legal, and social environmental conditions in foreign trade.

      -
      -
      X
      -
      -
      7

      To be able to plan and implement decision-making processes in logistics and supply chain management.

      X
      -
      -
      -
      -
      8

      To be able to have knowledge about the current status and updates of national and international customs procedures and taxation processes.

      -
      -
      -
      -
      -
      9

      To be able to possess written, verbal, and non-verbal communication skills and determine strategies suitable for cultural differences.

      X
      -
      -
      -
      -
      10

      To be able to effectively use at least one foreign language to gather information and communicate in the field of foreign trade ("Common European Framework of Reference for Languages," A2 level).

      -
      -
      -
      -
      -
      11

      To be able to acquire basic knowledge in economics, finance, and accounting, be familiar with banking and exchange regulations, and follow developments in these areas from a foreign trade perspective.

      -
      X
      -
      -
      -
      12

      To be able to assess knowledge in societal contribution topics such as environmental sustainability and economic development, and make decisions based on the principles of professional ethics, accountability, and responsibility.

      -
      X
      -
      -
      -
      13

      To be able to possess interdisciplinary working skills and apply these skills in professional life.

      X
      -
      -
      -
      -

      *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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