| Course Name |
E-commerce Practices
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
DT 291
|
Fall
|
1
|
2
|
2
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Case Study Application: Experiment / Laboratory / Workshop Practical demonstration Lecture / Presentation |
|||||
| National Occupation Classification | - | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to teach students the fundamental principles and strategies of e-commerce, introduce them to the digital commerce ecosystem, and equip them with competencies in topics such as online business models, digital marketing, customer relationship management, payment systems, and logistics. To achieve this objective, the course combines theoretical knowledge with practical projects, aiming to provide students with the necessary knowledge and skills to keep up with innovations in the e-commerce field and succeed in a competitive business environment. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The constantly evolving digital world presents significant opportunities in terms of trade volume. This course aims to equip students with knowledge about this potential in the field of e-commerce and provide them with practical insights. Throughout the course, students will gain an understanding of the role and importance of e-commerce in the business world, while also developing skills in managing digital commerce processes and formulating strategies. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Related Preparation |
| 1 | Course introduction, curriculum overview, definition and scope of e-commerce, introduction to e-commerce, key statistics | |
| 2 | Basic concepts and business models in e-commerce, preparation for e-commerce, setup and technical infrastructure | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 3 | Security and payment systems in e-commerce, operations management and logistics in e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 4 | Digital marketing channels in e-commerce, the impact of social media on e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 5 | Pre-sales and post-sales services in e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 6 | Sales techniques and methods in e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 7 | Midterm exam | |
| 8 | Marketplace setup in e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 9 | Logistics operations management in e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 10 | Marketplace management in e-commerce | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 11 | Basic concepts and case studies in e-export | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 12 | Logistics operations and warehousing in e-export | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 13 | Sales techniques and methods in e-export | Erkayhan, M. (2021). E-başla: E-ticaret ve e-ihracat başlangıç rehberi. ISBN: 9786057018328. |
| 14 | Project presentations | |
| 15 | Project presentations | |
| 16 | Final exam |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application |
-
|
-
|
| Field Work |
-
|
-
|
| Quizzes / Studio Critiques |
-
|
-
|
| Portfolio |
-
|
-
|
| Homework / Assignments |
1
|
10
|
| Presentation / Jury |
-
|
-
|
| Project |
1
|
30
|
| Seminar / Workshop |
-
|
-
|
| Oral Exams |
-
|
-
|
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
5
|
100
|
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total | 5 | 100 |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
1
|
16
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
-
|
-
|
-
|
| Quizzes / Studio Critiques |
-
|
-
|
-
|
| Portfolio |
-
|
-
|
-
|
| Homework / Assignments |
1
|
10
|
10
|
| Presentation / Jury |
-
|
-
|
-
|
| Project |
1
|
30
|
30
|
| Seminar / Workshop |
-
|
-
|
-
|
| Oral Exam |
-
|
-
|
-
|
| Midterms |
1
|
20
|
20
|
| Final Exam |
1
|
30
|
30
|
| Total |
180
|
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to track current developments in the field of international trade and analyze its impacts. |
X
|
-
|
-
|
-
|
-
|
|
| 2 |
To be able to possess knowledge of state aids, incentives, and grant programs related to foreign trade. |
X
|
-
|
-
|
-
|
-
|
|
| 3 |
To be able to utilize online and software-based programs to obtain and report statistical data related to international trade. |
-
|
-
|
-
|
X
|
-
|
|
| 4 |
To be able to have knowledge about national and international legal rules and regulations used in foreign trade. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to apply branding, digital marketing, and promotional activities in the fields of international trade. |
-
|
X
|
-
|
-
|
-
|
|
| 6 |
To be able to analyze risks arising from economic, political, legal, and social environmental conditions in foreign trade. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to plan and implement decision-making processes in logistics and supply chain management. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to have knowledge about the current status and updates of national and international customs procedures and taxation processes. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to possess written, verbal, and non-verbal communication skills and determine strategies suitable for cultural differences. |
X
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to effectively use at least one foreign language to gather information and communicate in the field of foreign trade ("Common European Framework of Reference for Languages," A2 level). |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to acquire basic knowledge in economics, finance, and accounting, be familiar with banking and exchange regulations, and follow developments in these areas from a foreign trade perspective. |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to assess knowledge in societal contribution topics such as environmental sustainability and economic development, and make decisions based on the principles of professional ethics, accountability, and responsibility. |
X
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to possess interdisciplinary working skills and apply these skills in professional life. |
-
|
X
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
Izmir University of Economics (IUE) started a 'digital transformation' movement in order for students to improve themselves in this field ...
Izmir University of Economics (IUE) started a 'digital transformation' movement in order for students to improve themselves in this field ...
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