VOCATIONAL SCHOOL
Department of Foreign Trade (Turkish)
SOCIAL MEDIA
DT 217 | Course Introduction and Application Information
| Course Name |
International Marketing
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
DT 217
|
Fall/Spring
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | Lecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To examine basic concepts, actors, process of international marketing and the main players in these processes within the field of international marketing; to evaluate market selection and market entry policies. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | How companies will use marketing to select markets and how will they enter the markets will be taught. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to international marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 1, sf: 3-24 |
| 2 | Economic environment in international marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 2, sf: 35-44 |
| 3 | Trade environment in international marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 3, sf: 68-84 |
| 4 | Socio-cultural environment in international marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 3, sf: 98-107 |
| 5 | Political-legal environment in international marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 4, sf: 126-153 |
| 6 | Global information systems and marketing research | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 9, sf: 311-321 |
| 7 | Global segmentation, targeting and positioning | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 8, sf: 291-306 |
| 8 | Midterm exam | |
| 9 | International market entry strategies | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 5, sf: 172-180 |
| 10 | Product and brand decisions in global markets | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 7, sf: 285-308 |
| 11 | Pricing in global marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 7, sf: 230-249 |
| 12 | Distribution channels in global marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 6, sf: 214-227 |
| 13 | Communication in global marketing | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 7, sf: 266-285 |
| 14 | International marketing in the digital era | Uluslararası Pazarlama Yönetimi Kitabı Bölüm 9, sf: 310-342 |
| 15 | Review of the semester | |
| 16 | Final exam |
| Course Notes/Textbooks | Mehmet Karafakioğlu (2012). "Uluslararası Pazarlama Yönetimi", Beta Publishing, 7th edition. ISBN: 6053332190. |
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
2
|
10
|
| Presentation / Jury |
1
|
20
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
5
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
1
|
16
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
16
|
1
|
16
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
2
|
10
|
20
|
| Presentation / Jury |
1
|
15
|
15
|
| Project |
1
|
20
|
20
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
20
|
20
|
| Total |
139
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to learn the concepts of foreign trade. |
X | ||||
| 2 | To be able to apply foreign trade tools. |
|||||
| 3 | To be able to learn world trade and structure. |
X | ||||
| 4 | To be able to use the concepts of international economy. |
X | ||||
| 5 | To be able to use the international trade law concepts and applications. |
X | ||||
| 6 | To be able to use the concepts and applications of export and import. |
X | ||||
| 7 | To be able to understand and use the structure of business contracts. |
|||||
| 8 | To be able to learn different types of international institutions. |
X | ||||
| 9 | To be able to use the application of global trade. |
X | ||||
| 10 | To be able to follow the information in his/her field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level. |
|||||
| 11 | To be able to communicate both verbally and written. |
|||||
| 12 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
|||||
| 13 | To be able to direct his/her learning towards an advance level. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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