VOCATIONAL SCHOOL
Department of Foreign Trade (Turkish)
SOCIAL MEDIA
DT 205 | Course Introduction and Application Information
| Course Name |
Promotion of Foreign Trade
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
DT 205
|
Fall
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkCase StudyQ&ALecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | International marketing, increasing communication and sale skills, to taught the preparation of marketing campaign in accordance with the requirements and necessities of customers |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In this course, the concept of integrated marketing communication and its related dimensions with regard to foreign trade will be elaborately analyzed. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course and its Content | |
| 2 | Introduction to Marketing | Ömer Baybars Tek, "Pazarlama İlkeleri", 8. Edition (1999), pp. 3-25. |
| 3 | International Marketing and Market Entry Strategies | Mehmet Karafakıoğlu, "Uluslararası Pazarlama Yönetimi", 9. Edition (2015), pp. 3-32. |
| 4 | Integrated Marketing Communication (planning, targeting, positioning) | Yavuz Odabaşı & Mine Oyman, "Pazarlama İletişimi Yönetimi", 16. Edition (2018), pp. 61-75. |
| 5 | Consumer Behaviors and Consumption Culture | Erdoğan Koç, "Tüketici Davranışı ve Pazarlama Stratejileri", 4. Edition (2012), pp. 28-44. |
| 6 | Customer Relationship Management | Yavuz Odabaşı, "Satışta ve Pazarlamada Müşteri İlişkileri Yönetimi", 6. Edition (2013), pp. 1-77. |
| 7 | Brand Management and Corporate Image Management | Ahmet Hamdi İslamoğlu & Duygu Fırat, "Stratejik Marka Yönetimi" 3. Edition (2016), pp. 8-36. |
| 8 | Midterm exam | |
| 9 | Advertising Management and Message Strategy | Kenneth E. Clow & Donald Baack (Çev. Gülay Öztürk), "Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi", 7. Edition (2016), pp. 122-159. |
| 10 | Public Relations and Sponsorship | Kenneth E. Clow & Donald Baack (Çev. Gülay Öztürk), "Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi", 7. Edition (2016), pp. 336-384. |
| 11 | Personal Selling and Sales Promotion (Promotion and Direct Marketing) | Serap Çabuk, "Profesyonel Satış Yönetimi", 2. Edition (2005), pp. 2-39; Kenneth E. Clow & Donald Baack (Çev. Gülay Öztürk), "Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi", 7. Edition (2016), pp. 336-357. |
| 12 | Digital Marketing and Database Marketing | Kenneth E. Clow & Donald Baack (Çev. Gülay Öztürk), "Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi", 7. Edition (2016), pp. 224-240; 307-320. |
| 13 | Bütünleşik Pazarlama İletişimi ve Etik | Kenneth E. Clow & Donald Baack (Çev. Gülay Öztürk), "Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi", 7. Edition (2016), pp. 394-411. |
| 14 | Project Presentation | Students will hand report concerning subjects of their project. |
| 15 | Organization in marketing management, application and control | |
| 16 | Final |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
15
|
| Presentation / Jury | ||
| Project |
1
|
25
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
1
|
16
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
12
|
12
|
| Presentation / Jury |
0
|
||
| Project |
1
|
14
|
14
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
12
|
12
|
| Final Exam |
1
|
16
|
16
|
| Total |
146
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to learn the concepts of foreign trade. |
|||||
| 2 | To be able to apply foreign trade tools. |
|||||
| 3 | To be able to learn world trade and structure. |
|||||
| 4 | To be able to use the concepts of international economy. |
|||||
| 5 | To be able to use the international trade law concepts and applications. |
|||||
| 6 | To be able to use the concepts and applications of export and import. |
X | ||||
| 7 | To be able to understand and use the structure of business contracts. |
|||||
| 8 | To be able to learn different types of international institutions. |
X | ||||
| 9 | To be able to use the application of global trade. |
|||||
| 10 | To be able to follow the information in his/her field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level. |
|||||
| 11 | To be able to communicate both verbally and written. |
X | ||||
| 12 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
X | ||||
| 13 | To be able to direct his/her learning towards an advance level. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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