DT 204 | Course Introduction and Application Information - Department of Foreign Trade (Turkish)

Course Name

Foreign Trade Marketing Research

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
DT 204	Spring	2	2	3	6

Prerequisites	None
Course Language	Turkish
Course Type	Required
Course Level	Short Cycle
Mode of Delivery	-
Teaching Methods and Techniques of the Course	Discussion Problem Solving Case Study Q&A Application: Experiment / Laboratory / Workshop Lecture / Presentation Report Writing
National Occupation Classification	-
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Dr. Kenan DEMİREL
Assistant(s)	-

Course Objectives	Students taking this course gain practical experience in the processes of problem identification, objective setting, data collection, data analysis, evaluation, and reporting in marketing research, which plays a crucial role in every stage of international trade. This course aims to equip students with analytical thinking skills and the ability to conduct scientific research.
Learning Outcomes	The students who succeeded in this course; • will be able to do explain the marketing information system and decision-making mechanism, • will be able to prepare a draft that includes all stages of marketing research, • will be able to define the marketing research problem and objective for goods and services, • will be able to collect primary and secondary data in accordance with scientific validity and reliability,• • will be able to conduct parametric and non-parametric tests using SPSS software, • will be able to organize interviews and focus group studies within qualitative research, • will be able to present and report the data obtained from the marketing research.
Course Description	Marketing Research in Foreign Trade is a course that equips students with the skills needed to meet the current demands of the industry. Marketing research is preferred to establish the scientific foundation for decisions made regarding goods and services offered in international trade. Frequently used in export and import processes, marketing research provides students with practical competence in managing qualitative, quantitative, and mixed methods. In this course, students will mainly conduct practical training in a computer lab, where they will carry out their own marketing research projects.
Related Sustainable Development Goals

Course Category	Core Courses
	Major Area Courses	X
	Supportive Courses
	Media and Management Skills Courses
	Transferable Skill Courses

Week	Subjects	Related Preparation
1	Introduction to the course: The importance of marketing research in the decision-making process	Ventura, K. (2003). Technology-based changes in marketing research. Ege Academic Review, 3(1), 78-89.
2	Scope, applications, and current examples of marketing research	Gegez, A. E. (2014). Marketing research. Istanbul: Beta Publishing, 3-24. ISBN: 9786052423394
3	Designing marketing research	Burns, A. C., & Bush, R. F. (2015). Marketing research (7th ed.). (Translated by F. D. Orel). Ankara: Nobel Publishing, 38-92. (Original book published in 2012). ISBN: 978-605-320-074-1
4	Qualitative research method	Tokol, T. (2010). Marketing research. Bursa: Dora Publishing. ISBN: 978-605-4118-51-9
5	Data collection and potential error sources	Kurtuluş, K. (2004). Marketing research. Istanbul: Literatür Publishing. ISBN: 978-605-247-253-8
6	Surveys	Arıkan, R. (2018). An evaluation of the survey method. Haliç University Journal of Social Sciences, 1, 97-159.
7	Observation and experiment	Işık, E., & Semerci, Ç. (2019). Data triangulation in qualitative research in education: Focus group interviews, individual interviews, and observation. Turkish Journal of Educational Studies, 6(3), 54-62.
8	Midterm exam week	-
9	Sampling process	Kılıç, S. (2013). Sampling methods. Journal of Mood Disorders, 3(1), 44-46.
10	Data analysis and SPSS usage	AkademikLink. (2023, March 14). SPSS data entry, SPSS survey data entry [Video]. YouTube. https://www.youtube.com/watch?v=OkzmmW2Pknw
11	Descriptive statistics, dependent and independent t-tests in SPSS	Cevahir, E. (2020). Guide to quantitative data analysis with SPSS. Kibele Publishing, 29-77. ISBN: 978-605-9467-36-0
12	One-Way Analysis of Variance (ANOVA) in SPSS	IBM (2023, August 04). One-Way ANOVA. IBM. https://www.ibm.com/docs/en/spss-statistics/saas?topic=features-one-way-anova
13	Correlation and Simple Linear Regression Analyses in SPSS	Lorcu, F. (2015). Data analysis with examples: SPSS applications. Detay Publishing, Ankara, 229-245. ISBN: 978-605-4940-89-9
14	Presentation of Term Projects
15	Presentation of Term Projects
16	Final exam week

Course Notes/Textbooks

• Gegez, A. E. (2021). Pazarlama araştırmaları. İstanbul: Beta Basım Yayım. ISBN: 978-605-242-339-4.

• Kurtuluş, K. (2004). Pazarlama araştırmaları. İstanbul: Literatür Yayıncılık. ISBN: 978-605-247-253-8.

• Tokol, T. (2010). Pazarlama araştırması. Bursa: Dora Yayıncılık. ISBN: 978-605-4118-51-9.

• Burns, A. C., & Bush, R. F. (2015). Pazarlama araştırması (F. D. Orel, Çev.: 7. baskı). Ankara: Nobel Akademik Yayıncılık. (2013) ISBN: 978-605-320-074-1.

Suggested Readings/Materials

Books:

Malhotra, N. K. (2010). Marketing research: An applied orientation (6th). New Jersey: Pearson. ISBN: 978-0136085447
Hair, J. F., Bush, R. P., & Ortinau, D. J. (2008). Marketing research. New York, NY: McGraw-Hill Higher Education. ISBN: 978-0073404707

Videos:

Pazarlama araştırmaları dersi: https://www.youtube.com/watch?v=1ODE1aXkpTs
SPSS dersleri: https://www.youtube.com/@akademiklink
SPSS dersleri: https://www.youtube.com/@TezYardimPlatformu

Journals:

Journal of Marketing Research: https://journals.sagepub.com/home/MRJ
Journal of Marketing: https://journals.sagepub.com/home/jmx
Pazarlama ve Pazarlama Araştırmaları Dergisi: https://dergipark.org.tr/en/pub/ppad

Contests:

Türkiye Araştırmacılar Derneği: https://tuad.org.tr/
Baykuş Ödülleri: https://baykusodulleri.org.tr/

Semester Activities	Number	Weigthing
Participation
Laboratory / Application	1	15
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
Project	1	35
Seminar / Workshop
Oral Exams
Midterm	1	20
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade	3	70
Weighting of End-of-Semester Activities on the Final Grade	1	30
Total

Semester Activities	Number	Duration (Hours)	Workload
Theoretical Course Hours (Including exam week: 16 x total hours)	16	2	32
Laboratory / Application Hours (Including exam week: '.16.' x total hours)	16	2	32
Study Hours Out of Class	14	2	28
Field Work			0
Quizzes / Studio Critiques			0
Portfolio			0
Homework / Assignments			0
Presentation / Jury			0
Project	1	36	36
Seminar / Workshop			0
Oral Exam			0
Midterms	1	20	20
Final Exam	1	28	28
		Total	176

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to track current developments in the field of international trade and analyze its impacts.	-	-	-	-	-
2	To be able to possess knowledge of state aids, incentives, and grant programs related to foreign trade.	-	-	X	-	-
3	To be able to utilize online and software-based programs to obtain and report statistical data related to international trade.	-	-	-	-	-
4	To be able to have knowledge about national and international legal rules and regulations used in foreign trade.	-	-	-	-	-
5	To be able to apply branding, digital marketing, and promotional activities in the fields of international trade.	-	-	-	-	-
6	To be able to analyze risks arising from economic, political, legal, and social environmental conditions in foreign trade.	-	-	-	-	-
7	To be able to plan and implement decision-making processes in logistics and supply chain management.	-	-	-	-	-
8	To be able to have knowledge about the current status and updates of national and international customs procedures and taxation processes.	-	-	-	-	-
9	To be able to possess written, verbal, and non-verbal communication skills and determine strategies suitable for cultural differences.	-	-	X	-	-
10	To be able to effectively use at least one foreign language to gather information and communicate in the field of foreign trade ("Common European Framework of Reference for Languages," A2 level).	-	-	-	-	-
11	To be able to acquire basic knowledge in economics, finance, and accounting, be familiar with banking and exchange regulations, and follow developments in these areas from a foreign trade perspective.	-	-	-	-	-
12	To be able to assess knowledge in societal contribution topics such as environmental sustainability and economic development, and make decisions based on the principles of professional ethics, accountability, and responsibility.	-	X	-	-	-
13	To be able to possess interdisciplinary working skills and apply these skills in professional life.	-	-	X	-	-