VOCATIONAL SCHOOL
Department of Foreign Trade (Turkish)
SOCIAL MEDIA
DT 120 | Course Introduction and Application Information
| Course Name |
Marketing Techniques of Foreign Trade
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
DT 120
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | Lecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | At the end of this course students will learn and apply marketing techniques, new marketing techniques in the foreign trade sector. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Theoretical and practical background in international marketing, global marketing environment, management and strategy will be examined. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course | |
| 2 | Introduction to marketing and marketing techniques | Tek, Ö.B. (1999). Pazarlama İlkeleri. Beta Publishing, 8th Edition, pp. 12-56. ISBN: 9754867375. |
| 3 | Foreing trade and international marketing | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 3-24. ISBN: 6053332190. |
| 4 | Economic factors in foreign trade | Keegan, W. J.; Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 1-27. ISBN: 6053200437. |
| 5 | Socio-cultural factors in foreign trade | Keegan, W. J.; Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 29-31. ISBN: 6053200437. |
| 6 | Political and legal factors in foreign trade | Keegan, W. J; Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 35-38. ISBN: 6053200437. |
| 7 | Midterm | |
| 8 | Positioning, targeting and segmenting in foreign trade | Keegan, W. J. & Green, M. C. (2015). Küresel Pazarlama, Nobel Publishing, pp. 41-57. ISBN: 6053200437. |
| 9 | Foreign trade and entry strategies to the market | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 33-45. ISBN: 6053332190. |
| 10 | Product and brand decisions in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 51-62. ISBN: 6053332190. |
| 11 | Pricing in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 64-68. ISBN: 6053332190. |
| 12 | Distribution in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 71-78. ISBN: 6053332190. |
| 13 | Marketing communication in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 80-83. ISBN: 6053332190. |
| 14 | Social responsibility and ethics in foreign trade | Karafakıoğlu, M. (2015). Uluslararası Pazarlama Yönetimi. Beta Publishing, 9th Edition, pp. 102-107. ISBN: 6053332190. |
| 15 | Review of the semester | |
| 16 | Final exam |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials | Keegan and Green (2011), Global Marketing, 6th ed., Pearson Prentice Hall |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury |
1
|
10
|
| Project |
1
|
15
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
25
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
16
|
2
|
32
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
1
|
12
|
12
|
| Project |
1
|
8
|
8
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
15
|
15
|
| Final Exam |
1
|
20
|
20
|
| Total |
119
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to learn the concepts of foreign trade. |
|||||
| 2 | To be able to apply foreign trade tools. |
|||||
| 3 | To be able to learn world trade and structure. |
X | ||||
| 4 | To be able to use the concepts of international economy. |
X | ||||
| 5 | To be able to use the international trade law concepts and applications. |
|||||
| 6 | To be able to use the concepts and applications of export and import. |
|||||
| 7 | To be able to understand and use the structure of business contracts. |
|||||
| 8 | To be able to learn different types of international institutions. |
X | ||||
| 9 | To be able to use the application of global trade. |
|||||
| 10 | To be able to follow the information in his/her field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level. |
|||||
| 11 | To be able to communicate both verbally and written. |
X | ||||
| 12 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
X | ||||
| 13 | To be able to direct his/her learning towards an advance level. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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