VOCATIONAL SCHOOL

Department of Foreign Trade (Turkish)

MTOI 230 | Course Introduction and Application Information

Course Name
Consumer Behavior
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MTOI 230
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
Turkish
Course Type
Elective
Course Level
Short Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Group Work
Lecture / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives The aim of this course is to gain an understanding regarding to the concepts and theories of consumer behavior. The aim is to inform students about main internal and external factors affecting the consumer buying behaviour and decisions.
Learning Outcomes The students who succeeded in this course;
  • Will be able to explain the relationship between marketing and consumer behavior.
  • Will be able to explain the consumer decision process.
  • Will be able to discuss the impact of digital revolution on consumer decision making process and consumer behavior.
  • Will be able to evaluate marketing tasks and the basic functions
  • Will be able to offer solutions to problems that companies face with.
Course Description The role of consumer behavior in marketing; consumer psychology, neuroscience, anthropology and sociology; consumer buying behavior and digital consumption and markets will be the main topics of the course.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course Lecture Notes
2 Consumption society and consumer culture
3 Consumer behavior theory
4 Consumer Psychology: Perception Koç, E. (2012). Algılama. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
5 Consumer Psychology: Learning & Memory Koç, E. (2012). Öğrenme ve hafıza. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
6 Consumer Psychology: Motivation & Involvement Koç, E. (2012). Motivasyon ve İlgilenim. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
7 Consumer Psychology: Attitudes Koç, E. (2012). Tutumlar. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
8 Midterm Exam
9 Consumer Psychology: Self and Personality Koç, E. (2012). Benlik ve kişilik. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
10 Consumer Neuroscience Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim.
11 Consumer anthropology: Values, lifestyles and culture Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim.
12 Consumer Sociology: Reference Groups, Family & Gender Koç, E. (2012). Değerler, yaşam biçimleri ve kültür. In Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.
13 Consumer purchase decision process
14 Student presentations
15 Review of the semester
16 Final Exam

 

Course Notes/Textbooks

Koç, E. (2012). Tüketici davranışı ve pazarlama stratejileri: Global ve yerel yaklaşım. İstanbul: Seçkin.

Suggested Readings/Materials

Kılınç, O. E., & Yavuz, Ö. (2016). “Nöro pazarlama”ya giriş. İstanbul: Ortak İleişim.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
20
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
3
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
15
3
45
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
15
15
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
20
20
Final Exam
1
22
22
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to learn the concepts of foreign trade.

2

To be able to apply foreign trade tools.

X
3

To be able to learn world trade and structure.

4

To be able to use the concepts of international economy.

5

To be able to use the international trade law concepts and applications.

X
6

To be able to use the concepts and applications of export and import.

7

To be able to understand and use the structure of business contracts.

X
8

To be able to learn different types of international institutions.

9

To be able to use the application of global trade.

10

To be able to follow the information in his/her field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level.

11

To be able to communicate both verbally and written.

12

To be able to work effectively with multi-disciplinary teams, and apply them in the work environment.

13

To be able to direct his/her learning towards an advance level.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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