VOCATIONAL SCHOOL
Department of Foreign Trade (Turkish)
SOCIAL MEDIA
DT 204 | Course Introduction and Application Information
| Course Name |
Foreign Trade Marketing Research
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
DT 204
|
Spring
|
2
|
2
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
Turkish
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
Short Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionProblem SolvingCase StudyQ&AApplication: Experiment / Laboratory / WorkshopLecture / PresentationReport Writing | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The purpose of this course is to teach marketing research and its stages with regard to foreign trade applications. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Marketing, analysis, measurement and table in foreign trade |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the course | |
| 2 | Introduction to marketing research | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 3 | Marketing research process | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 4 | Exploratory and qualitative research | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 5 | Research design and potential errors | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 6 | Observations | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 7 | Experiments | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 8 | Surveys | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 9 | Sampling | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| 10 | Introduction to data analysis and JASP software | |
| 11 | JASP applications I: Descriptive statistics | |
| 12 | JASP applications II: Dependent/independent samples t tests | |
| 13 | JASP applications III: One-way analysis of variance (ANOVA) | |
| 14 | JASP applications IV: Correlations and simple linear regression analysis | |
| 15 | Review of the semester | |
| 16 | Final exam |
| Course Notes/Textbooks | Gegez, A. E. (2014). Pazarlama araştırmaları. İstanbul: Beta. ISBN 6053333975 |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application |
1
|
15
|
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
35
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
20
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
36
|
36
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
20
|
20
|
| Final Exam |
1
|
28
|
28
|
| Total |
176
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to learn the concepts of foreign trade. |
|||||
| 2 | To be able to apply foreign trade tools. |
X | ||||
| 3 | To be able to learn world trade and structure. |
|||||
| 4 | To be able to use the concepts of international economy. |
|||||
| 5 | To be able to use the international trade law concepts and applications. |
|||||
| 6 | To be able to use the concepts and applications of export and import. |
|||||
| 7 | To be able to understand and use the structure of business contracts. |
|||||
| 8 | To be able to learn different types of international institutions. |
|||||
| 9 | To be able to use the application of global trade. |
X | ||||
| 10 | To be able to follow the information in his/her field and communicate with colleagues in English at least a level of European Language Portfolio A2 General Level. |
|||||
| 11 | To be able to communicate both verbally and written. |
|||||
| 12 | To be able to work effectively with multi-disciplinary teams, and apply them in the work environment. |
X | ||||
| 13 | To be able to direct his/her learning towards an advance level. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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